One Site.
Eight Brands.

Zions Bancorporation identified a need to manage all digital marketing from an enterprise level in order to create efficiency, consistency, and standardization across its eight affiliate brands. 

I was brought in on the ground floor of a newly formed Enterprise Digital Marketing (EDM) Team and hit the ground running, establishing a creative vision and design system for the public websites. This work laid the foundation for the creation of a master site which was then customized with each of the eight affiliate bank brands. I personally conceptualized and executed the design for every element, component, and page layout for the new site. Additionally, I developed documentation for developers and authors, created an entire iconography library, curated imagery, and even authored final page content on individual pages.

I worked closely with UX designers to integrate their research into the overall design concept. Additionally, I collaborated directly with a team of developers to ensure the design vision was executed properly (so yes, I speak developer!).

All rates and figures are for design purposes only and are in no way representative of currently available rates or data.