I'm a
multi-disciplinary designer focused on impactful, creative visual solutions.

Lead creative vision for all enterprise level digital marketing and campaigns
Strategize forward-thinking solutions, create goals, develop roadmaps, and plan project workflows for design team initiatives within SAFe Agile framework (Scrum & Kanban)
Conceptualize, execute, and manage UI and visual design for relaunch of eight affiliate public marketing websites on AEM Multi-Site Manger (MSM) platform
Design, manage, and maintain UI and visual systems, including design standards, style guides, requirements, UI Kits, asset libraries, and other documentation
Ensure adherence to design vision and standards across all enterprise level marketing
Develop high-fidelity, fully interactive digital components and site designs
Perform UX competitor & data analysis, journey mapping, wireframing/prototyping, etc.
Design digital and print materials for enterprise marketing campaigns/initiatives, including digital banners, landing pages, advertising, presentations, corporate reports, etc.
Work directly with affiliate marketing teams to establish brand integration/adherence
Design visual language through the use of custom illustrated iconography library
Art direction, image curation, optimization, and authoring for use on marketing websites
Develop, implement, and manage DAM and server file management systems

Led the creation and execution of Wilkes University’s visual identity and branding
Art directed marketing photography, video, and creative campaigns
Oversaw the University’s brand architecture to increase awareness across all audiences
Led brand training for internal users
Conceptualized and designed all print and signage for University marketing
Managed Creative Services department staff, collaborate with vendors, and prioritize work-flow using project management system

Designed custom interior decor packages for independent retailers nationwide
Mentored designers and managed design revisions before presentation to clients
Created sales collateral for each design explaining methodology, material choices,
and technical engineering of final decor elements
Managed Creative Department workflow and developed new processes to increase
productivity, including server management

UX/UI design, development, and authoring of ATC “A Walk in the Woods” microsite
Digital and print marketing/promotion for “A Walk in the Woods” movie release for the ATC
Project management, UX/UI design, image curation, and authoring of ATC’s public website
Conceptualized and executed all digital and print marketing initiatives to promote and strengthen the ATC brand; Maintained and update brand standards and guides

Designed and developed marketing campaigns for the Registration and Housing division
Created informational/promotional materials, including presentations, for sales team
Performed electronic pre-press for a variety of printed materials